Rob Frazier is a founding partner of Freeman/Frazier. The eclectic nature of Frazier's experience affords him a perspective atypical in the real estate world. In addition to his training in real estate, architecture and landscape architecture, Frazier knows the health care, educational and theatre worlds, as well as nonprofits in general.

Frazier has used his diverse knowledge to facilitate projects for many clients including Settlement Health, where his health care management expertise made a great difference. For this grassroots community organization, Frazier developed a plan that allowed continuous operation and growth, even as the facility was relocated. Frazier's understanding of educational institutions benefited the Heschel and Reece Schools; and his knowledge of medical and insurance reimbursement was invaluable in the development of several programs for AIDS providers. For New York Presbyterian Hospital and others, he has conducted facility assessments for potential merger partners and new program initiatives. His hands-on knowledge of the city and its neighborhoods has made him well suited to find potential school sites in all five boroughs for the NYC Board of Education. These have included sites actively on the market and sites that were not – but that would meet the Board's requirements. He has received kudos for finding the new home for the New Museum of Contemporary Art in Manhattan, a find that reflects his understanding of the client's image as well as the "right" location.